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15% of American Adults Have Used Online Dating Sites or Mobile Dating Apps

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Indians are considering online dating as a possible form of matchmaking. In a terrifying world of online dating, one app is being quietly, audaciously feminist.

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15% of American adults use online dating sites or mobile apps

Dating apps may not be a top 10 city trend in India. According to the latest census, in , 85 million urban Indians were considered single, potentially looking for partners. The number represented a market waiting to be acquired, hooked on and then monetised. It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder , and well established companies in OkCupid or even Match.

India, though never a priority market, was just about getting started. A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online. Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm. And then, the likes of Aisle, TrulyMadly and iCrushiFlush took the plunge into the million market with contrasting business models.

How online dating companies make money in India

Five years down the line, there is some evidence these companies might be earning money. Statista also says sectoral revenue is expected to show a compounded annual growth rate of Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up. However, there are some who do not mind shelling out a few hundred to at least try and find their best match.

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Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships. When we first studied online dating habits in , most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating — and attitudes toward online dating have grown progressively more positive. Online dating use among to year-olds has also risen substantially since the last Pew Research Center survey on the topic. One factor behind the substantial growth among younger adults is their use of mobile dating apps. But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.

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Many online daters enlist their friends in an effort to put their best digital foot forward. It is a subsidiary of The Pew Charitable Trusts. A national survey by Pew Research Center, conducted June July 12, , among 2, adults, finds that: Those who have tried online dating offer mixed opinions about the experience — most have a positive outlook, even as they recognize certain downsides Users of online dating are generally positive — but far from universally so — about the pros and cons of dating digitally.

On one hand, a majority of online dating users agree that dating digitally has distinct advantages over other ways of meeting romantic partners: On the other hand, a substantial minority of these users agree that meeting people online can have potential negative consequences: Table of Contents Overview Methodology Appendix: Related Publications Feb 11, Publications Feb 11,