Israel was the only Tinder stronghold at this time. Finally, the BBC looked at three key markets in Africa. In each of these markets, Badoo was the most downloaded dating app. It was instead opened in Delhi, the capital city of India. The Indian market is considered to be ripe for the taking. Back in , Tinder reported 7. Tinder has introduced a range of female-specific features in the country to help change the status quo — these include the Bumble-imitating option to only allow the female in a male-female match to message first.

Users planning on taking a trip overseas or to a different city can then use the Tinder app in advance to search for matches and set up dates before arriving. As we can see from the below data published in , it seems that using Tinder has become a key part of the holiday experience — with a host of top tourist destinations featuring.

London comes out on top, followed by Paris and New York. The only county to be represented more than once is Australia, with Sydney edging out Melbourne. Tinder witnessed a huge spike in matches during the football matches of the World Cup in Russia: India also made the top, despite never qualifying for the tournament. We have to bear in mind, however, that these Tinder statistics pertain to a younger demographic, who are more likely to be concerned with experimentation than with settling down just yet.

Notably, in August , Tinder introduced TinderU — a product aimed exclusively at college students , which requires a university-affiliated email address in order to access. The survey looks to prove that Tinder users are more interested in commitment than may seem the case: SimpleTexting looked into how long relationships formed through dating apps lasted multiple apps. They found a relatively wide spread of lengths. A survey conducted by Tinder along with consulting firm Morar HPI looked at what 1, young single adults — that is aged between 18 and 25, i.

One of the romantic reasons for doing so is making sure that when one does settle, one does with the right person.

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There were also differences in how men and women felt about being single: A survey of mobile dating app users in selected countries around the world conducted by Ogury found that Tinder seems to be more popular among male users than female. Taking sheer numbers out of the equation for a minute , in four of the five countries analysed the US, the UK, France, and Italy , a greater proportion of male dating app users used Tinder, while female users tended to prefer other apps. The exception is Spain, where a marginally greater percentage not volume — this is important to note of female dating app users used Tinder.

The greatest difference in percentage terms comes in the UK according to these Tinder statistics, where male Tinder users outnumber by 25 percentage points. The greatest disparity in relative terms is the US, where over twice as many male mobile dating app users use Tinder as female. Tinder is notable the only app that makes the top five in each of the countries surveyed — and features for both men and women in each of these. Staying with the Ogury Tinder statistics, remember what we said about the percentage of female dating app users not being the same as the volume?

The next set of Tinder stats reflect this — showing that male dating app user greatly outnumber their female counterparts in each of the cities in question. The closest we have to parity is again in Spain, with around two men for every woman in Madrid. Things look the worst for male dating app users in New York, where the ratio stands at 3: London is not too far behind at 1: In this estimation, OkCupid was the closest thing to a fully-balanced dating app.

Ogury report that males outnumber women the most in highly-populated states. The closest thing we have to balance is the extremely sparsely-populated Wyoming the population of Manhattan alone is nearly three times greater , where just over a third of dating app users are women. From the standpoint of heterosexual men, California has the worst ratio, with less than a quarter of dating app profiles belonging to women.

They found that — fitting neatly with the stereotypes — that male Tinder users were far more interested in one-night stands than female users. Female users, on the other hand, were more interested in chatting and looking at profiles. Male and female users were closest in their desire to meet a partner, with male users slightly more keen.

Male users were most interested in short-term dating. SimpleTexting found that men using online dating apps Tinder being the most popular in this survey were far more likely to have had a one-night stand than women. The SimpleTexting survey found that looking for a serious, long-term relationship was by far the most-elected choice when online daters were asked what they were looking for. Women were more likely to be looking for this type of relationship than men. Men were more likely to be looking for a casual relationship.

A small but solid proportion of both men and women used apps to look for friends, while others used apps to boost their self-esteem. More men than women chose the latter option, perhaps contrary to the stereotypical social expectation.

More men than women also said they used dating apps to get free drinks or meals…. Male and female Tinder users were also found to take different tacks when it came to their approach to online dating — or tactics if you like.

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This was the case for homosexual as well as heterosexual men. Men were also more likely to switch between tactics if they were not getting a lot of matches, while women were slightly more likely to take a different approach depending on what they were looking for at the time though the total number of women reporting that they did this comes in at less than a quarter.

Using male and female created profiles, the study also found that female profiles would get a lot more matches a lot quicker than male profiles chiming with the above tactics. In the case of the former, the researchers recorded around matches within an hour.

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The accruement of matches slows very gradually, climbing above by the 4-hour mark. The male profiles, however, are still languishing at well under matches by the same juncture. This is related, say the researchers, to the tactics enumerated above. As it seems female users are more selective about who they like, they are more engaged and therefore likely to send a message.

This may suggest that female Tinder users are waiting to receive the first message, posit the researchers. Some traditional courtship rules remain in place, it seems. The excitement with which male Tinder users message does not seem to be matched with their articulacy, with the average missive weighing in at decidedly unromantic 12 characters. The aforementioned Tinder study by GlobalWebIndex looked into the some of the personal preferences and brand awareness of Tinder users.

The findings show that Tinder users self-report as an image conscious group — perhaps unsurprising for users of an app that hinges on physical attraction. They are aware of and conscious of brands — and like to have the latest things. Just over half consider themselves to be affluent. Accordingly, the Tinder demographic is one that is valuable to brands and advertisers — though less than half are aware of buying things as a consequence of it being advertised.

Software engineer Katie Hempenius currently working for Google carried out a study of 10, US Tinder profiles across 22 US cities and towns to analyse how users described themselves. In terms of words pertaining to personality, we might also note that users might be talking about prospective partners as well as themselves. Men also like use words that describe themselves as active and healthy, as well as successful in their work. This came after a spate of harassment, as well as controversy as Tinder banned trans people for how they had chosen to identify on the platform after other users had reported them.

Tinder India recently introduced the option for users to identify themselves however they pleased, with a free text box. Read the full report: Covered in this report The report covers the present scenario and the growth prospects of the global online dating services market for To calculate the market size, the report considers the revenue generated from online dating services. The market is divided into the following segments based on geography: The monetisation puzzle goes all the way from subscription to micro-transactions. For dating companies, social ecommerce is fast becoming integral to their long-term strategy, a key learning from the famed Chinese app design playbook, which reads somewhat like this: That is, once the user is addicted or has signed up for a monthly fee, these dating apps offer add-on paid features like virtual gifting of flowers, likes, champagne bottles and so on.

Each of these transactions is charged. The end goal here is to keep the customer engaged. Some companies such as TrulyMadly and The Inner Circle have tried out offline events with mediumto-little success. Industry insiders suggest Tinder has less than 0. The main source of revenue outside of subscriptions could still come from ads, a potential that is locked, say advertisers, though it needs a strategy. Tinder has been known to show such ads here, through targeted Facebook and Google advertising.

The popularity of Chinese live streaming products like BigoLive and others have come as a big fillip to these companies. This is also how some of these apps will try and lure more regional language users. The rise of live streaming has given us an opening to the regional audience and, in places, we believe the concept of coffee shop dates is yet to take off. However, while dating apps have credibly demonstrated an ability to earn money over time, the vagaries of the business are such that having a sustained future is not exactly a given.

There is undoubted, an intent to move the needle. Read more on Tinder. Syria Kurds reject 'security zone' under Turkish control. Budget hotels teaming up to take legal route against Oyo. Past govt's ruled like sultanates: Taiwan holds live-fire exercises following China threats. Ideal portfolio for a moderate mutual fund investor.

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