Community radio stations usually have specific times when they announce local happenings for free. A TV station might even be interested. Show them how your event is newsworthy by pitching a story idea, such as an article about the family in need if you're having a fundraiser.
How to Set Up a Speed Dating Event
You could gain publicity even if the event isn't the focus of the story. Use social media to promote your event. Special event forums, city-based online threads, and of course, Twitter and Facebook at mediums that will attract thousands of readers and potential attendees.
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Free, online community event calendars are especially popular in areas where people are always looking for social, political and family-friendly events every weekend. Experiment with Craigslist advertising, too. Carefully review posting guidelines so you don't risk getting your announcement removed. Create fliers on your computer and post them around the community. Grocery stores, coffeehouses and libraries often have bulletin boards for this purpose. Consider what type of people would be interested in your event, and focus on the places they'd be likely to go.
For example, post fliers on a college campus if you want to attract young adults. Advertise animal events in pet stores and shelters. Use word-of-mouth advertising and follow up with Internet invitations, such as Evites.
References
Tell everyone you know about the event, obtain email addresses and encourage them to pass along the information to their friends, coworkers and relatives. Send emails about it to everyone in your address book who lives in the area.
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Using an organized invitation process can ensure you get a close-to-accurate count of attendees, in case you need to order food, gifts or other items for your event, such as hats, balloons or party favors. Media outlets like newspapers and radio stations have deadlines to adhere to. Contact them far in advance of the date. You want to assure the venue owner that you will provide a complete list of activities for the evening so there will be no surprises.
How to Host a Speed Dating Event | HowStuffWorks
Assure the venue owner you are prepared to follow public ordinances such as occupancy limits, age restrictions and other local laws that govern his business. Use the letter, complete with the details of your event, as an introduction. Invite the proprietor to other events you may have scheduled so he can see firsthand how your speed-dating parties run.
Provide references from other venues at which you hold your events and provide all your contact information, including the address of your website and other online sources. In the letter, advise the venue owner that you will call for a personal meeting. With all the pertinent information in hand, the venue owner should make a final decision after meeting you personally and developing a working relationship based on your common interests.
In addition to your references, include research about the speed-dating industry and its popularity in your local area. Show the venue owner through your own market research how other establishments generate income by hosting special events such as speed-dating parties. Offer to hold one event as a test for the venue to see firsthand the results of your efforts.
Offer to set up a regular schedule of events in advance if the first party is successful. Point out your own success and include photos from your last event as well as patron testimonials. Linda Ray is an award-winning journalist with more than 20 years reporting experience. Skip to main content. Benefits Like any marketing campaign, you need to point out the benefits the venue receives by allowing you to use it for your speed dating event.
Requirements Putting your requirements up front in your marketing letter gives venue owners the ability to seriously consider your request to use their facility for your event.