We analyzed reading trends for dating content throughout and found a big missed opportunity for dating marketers between May and July. There were two times of year in with the highest demand: the winter January in particular and the beginning of the summer.
Supply peaks in January in-line with the demand, whereas in the summertime, spend decreases dramatically in spite of demand. Data-driven marketers who want to take advantage of this gap should make sure to test campaigns in the summertime to reach consumers hungry for dating content. You should promote different types of images to grab the most attention, and to get the most relevant people to click.
We turned to our top performing dating-related items to determine which kinds of images yield the most clicks. We started this dive into trends for the dating industry with the time of year that yields the highest potential for marketers, and ended with creative insights for you to build the most engaging campaign. Check out our other consumer data insights on for the finance and travel verticals and for back-to-school season.
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