You may want to advertise to one of these narrower markets, or you can focus on the mainstream websites like Match. You should go to each website on your list to see whether the quality matches the type of market you want to reach.
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If you sell an expensive or high-end product, you may not want to advertise on a free, poorly designed website. If you are comfortable with the content and design of the site, you can add it to the list of sites to contact for additional information. Find the advertising information. Look near the top and bottom of the main page of the site.
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There may be a link to advertising information. If not, try the About or Contact Us pages to find out who to contact. If rates and demographic information aren't provided on the site, you will need to email someone to request a rate sheet. This will tell you how much it will cost to advertise and what types of advertising are available banner ads, text ads, contextual ads, etc Once you've received a rate sheet and demographic information, you should compare them to other sites on your short list. Unless you have unlimited funds, you will probably want to target your advertising to just a few websites to begin.
The demographics should break down the audience into sex, age, income and other identifiers. You will also want to pick websites that receive the most views and visitors compared to others. Design an ad and sign the contract. Once you've found a rate for a website that fits your needs, contact the advertising sales person. She can help you design an ad if you don't already have one you want to use.
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Millennials and Generation Z. Online dating is growing in popularity among adults over 50, too. Understanding which demographics use online dating services will help marketers target audiences more precisely. Online dating apps don't just attract the eyes of those looking for romantic partners. Profiles are also viewed by users' close friends who are keen to give advice.
As such, dating apps represent a great way for brands to reach multiple people through a single screen. Match Group is the global leader in online dating, owning sites and apps such as Tinder, Match. Of Match Group's 59 million total monthly users, o nly 5.
Online dating is immensely successfully. In fact, studies have found that two out of three gay couples likely met online.
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For straight couples, that number is closer to 1 in every 4 couples. This presents an interesting possibility for marketers to tie their brands to the pursuit of finding love.
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