For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.
Couples, the Internet, and Social Media
These young adults are now more likely than any other age group to use mobile dating apps. As was the case in previous Pew Research Center surveys of online dating , college graduates and the relatively affluent are especially likely to know people who use online dating or to know people who have entered into a relationship that began online. Users of online dating are generally positive — but far from universally so — about the pros and cons of dating digitally.
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On one hand, a majority of online dating users agree that dating digitally has distinct advantages over other ways of meeting romantic partners:. On the other hand, a substantial minority of these users agree that meeting people online can have potential negative consequences:.
But despite these reservations, those who have personally used online dating themselves — or know someone who does — tend to have much more positive attitudes compared to those with little direct exposure to online dating or online daters. Overall, men and women who have used online dating tend to have similar views of the pros and cons — with one major exception relating to personal safety.
15% of American adults use online dating sites or mobile apps
About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
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Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. Tinder users are very active, opening the app an average of 11 times a day. Women spend an average of 8. That much time in-app is a powerful asset that digital marketers can use to their advantage.
15% of American Adults Have Used Online Dating Sites or Mobile Dating Apps
Substantial growth is likely attributed to changing attitudes as well as the widespread use of mobile dating apps. Millennials and Generation Z. Online dating is growing in popularity among adults over 50, too. Understanding which demographics use online dating services will help marketers target audiences more precisely.
Online dating apps don't just attract the eyes of those looking for romantic partners. Profiles are also viewed by users' close friends who are keen to give advice. As such, dating apps represent a great way for brands to reach multiple people through a single screen.
First Evidence That Online Dating Is Changing the Nature of Society
Match Group is the global leader in online dating, owning sites and apps such as Tinder, Match. Of Match Group's 59 million total monthly users, o nly 5. Online dating is immensely successfully. In fact, studies have found that two out of three gay couples likely met online.
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