Easydate dating site

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One or two mismatches could wreck the service's brand reputation before it got off the ground. Likewise, similar matching mistakes could damage the brand reputation of EasyDate's other more established sites.

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It is not just about the size of the database, it is the quality of the information that matters. EasyDate seeks to woo investors and overseas customers. One of the key determinants of sustained business success is to know what you can be the best at.

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EasyDate appears to have two business models in play and one in development. One is a multi-brand approach focused on niche markets with, I presume, versions of these being rolled out internationally.

Scots firm Easydate buys rights to flirt.com

The second is the "white-label" approach. The third is aggregation. Clearly, the market is expanding. But eventually, as EasyDate either gets too diversified or the market saturates it will need to focus on the model it can be the best at.

I suspect this might well be the emerging aggregation model. The aggregation approach allows it to play into the classic "love" themes such as "find your one in a million".

Scots firm Easydate buys rights to www.stavebninypovina.com - BBC News

And customers will feel they are not missing out on "the one" who may be on a site they haven't signed up to. I'd also suggest partnering with the likes of Skype so that people could immediately chat for free. The aggregation model also lends itself to the use of mobile, whether through mobile sites or applications.


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